Books

Ray Bradbury - “Dandelion Wine”

The only thing I want to say about this book is that it is written with a great number of colors, sounds and odours. But it is written about banalities. Things that everybody thinks about are discribed there and it doesn’t provide any slutions for these problems, just reminds us about death and etc. If you just want to spend your time without any use you can read this.

Al Ries, Jack Trout - “Bottom-Up Marketing”

This is the second book on marketing I have read, and I think it is really usefull for newbies like me. It is written in a very simple form and shines with a lot of examples taken from the real world. I could not leave this book until the very last page. May be it does not consists of any refinements but anyway, after this book I got new thoughts about everyday things and this has a great value for me.

Al Ries, Jack Trout - Marketing Warfare

An interesting book about marketing wars. This book is colored with a great number of historical examples and real war associations. Is written in a simple form about simple things. Anyway this could be a usefull reading - try it. I’ve enjoyed it.

Frédéric Beigbeder - 99 Franks

This is an exciting reading. Some interesting thoughts about how advertising is made, about Cannes lions, and money. This book is overflowed with sex and drugs. What can I say - regular bestseller, not more. You’ll like it.

Stanisław Lem - The Futurological Congress

That is one of the best things I have ever read. Not less. The Futurological Congress did not realised me until the last page. The only thing I can compare with is Alice’s Adventures in Wonderland. Ideas of two these books look similar. Add to favorites!